Tuesday, March 15, 2022

What is Commercial Awareness? 📰💎

Commercial Awareness is highlighted as a key skill by employers and their clients, but what is commercial awareness?  

GIPHY

Defining Commercial Awareness

“The Cambridge Business English Dictionary defines commercial awareness as, "the knowledge of how businesses make money, what customers want, and what problems there are in a particular area of business." The Cambridge Business Dictionary provides an inclusive definition, which can be broken into three parts.

Firstly, to obtain an understanding of how businesses make money, it is important to understand the business model/strategy and how an organisation uses its position in the market. For example, a number of businesses have become household names by adopting the blue ocean strategy - creating their own pathway to success by capturing an uncontested marketplace, therefore making the competition irrelevant.

The key to success for any organisation is to KYC (know your client). In order to be aware of what the consumer wants, an appreciation of how industries and businesses work is crucial. It is about knowing what's going on in the world and analysing the way it may impact your chosen sector and company. As a Solicitor, the skill of commercial awareness is demonstrated by being able to understand what makes a business or organisation successful, is it through buying or selling products or supplying services to a market and to whom? A general understanding of current themes in the business and political environment is helpful as it will aid in being able to see the bigger picture in the context of politics impacting a business. 

An Example:

An example of a current event is the Russian invasion of Ukraine on 24 February 2022. On the surface, it is understood that the war is politically motivated, with Putin declaring his goal to “liberate” Donbas, (Ukraine’s eastern regions of Luhansk and Donetsk) because Ukraine sits at what is known as the Rostov-on-Don line. The Rostov -on-Don as seen below stretches across from St. Petersburg down towards western Russia, from which it shares a border with the West. The invasion of Ukraine is a result of Russia wanting maritime security, (to protect its two warm water ports of last resort) and its control over the seas with an aim to reassert its regional influence, and seeks to do so by aiming to keep Ukraine unstable in the long term.


The European Peninsula and Russia, a map by the Geopolitical Futures portal 27

The Bigger Picture

Commercial Awareness requires delving deeper to understand the knock-on effect politics have on businesses, industry sectors and the economy as a whole. A more focused approach requires looking at what problems have arisen as a result of an event.

  • Potential Russian Default on Debt

The Western nations have introduced waves of sanctions on Russia since the invasion. The most recent economic sanctions put forward by the European council today ban certain Russian banks, (VTB Bank, Bank Otkritie, Novikombank, Promsvyazbank, Rossiya Bank, Sovcombank, and VEB), from the SWIFT system, (Society for Worldwide International Financial Telecommunications - a system that banks use to securely send messages to each other and through which international payments are initiated), and introduces further restrictions.

The European Council decided in particular to prohibit:

  • Investment or participation or otherwise contribution to further projects co-financed by the Russian Direct Investment Fund.
  • Selling, supplying, transferring or exporting euro-denominated banknotes to Russia or to any legal person, entity, or body in Russia, including the government and the central bank of Russia or for use in Russia.
The effect of the cut-off of Russian banks from SWIFT is a warning sign to international banks to enact their own sanctions on Russia to avoid being in trouble with their authorities, a message to boycott all transactions with Russian involvement. The larger banks are likely to walk away because of the regulatory obligations and potential cost of reputation and good relations with regulators. Smaller firms, on the other hand, without these worries may decide to read the rules closely and look for precision in what they may get away with.

The problem which has arisen is that Russia has international debt held by international investors and the imposed sanctions now increase the risk of Russia defaulting on that debt because of its limited access to hard currency because it is likely going to decide it does not want to pay that currency to international investors because the sanctions block it from using SWIFT to make payments.

If Russia does default it is likely to stop making payments on bonds but not consider negotiating a restructuring of the bonds and issuing new, less valuable bonds to international investors because of the sanctions. Also, the potential to lessen the risk of a Russian debt default through international investors owning credit default swaps may also not be as effective. As if Russia defaults, the credit default swap, (CDS) contracts will require an auction for the bonds to determine the CDS settlement price. However, if sanctions are introduced to make it illegal to trade Russian bonds on the secondary market then a Russian default on the debt will likely trigger both credit default swaps and prevention of the underlying bonds from being used for settlement. This will lead to confusion on if the bonds can be bought or sold and uncertainty as to what the clearing price of the auction would be. The ultimate global effect seems to be that Russia is heading towards becoming a pariah in the international financial investing world following Russian banks being cut off from SWIFT.

The greater effects of the sanctions from the European Council are likely to trigger rising inflation, and unemployment, Russia looking to crypto to prevent the use of sanctions and many western brands and businesses, (including law firms) fleeing in fear of sanctions and in solidarity of boycotting Russia, as well as problems with selling off Russian assets which are currently undesirable either to China which in the long term may affect control and influence over commodities by the West or the increase of levered global investors getting margin calls as a result of the significant loss in value of Russian stocks and the inability to sell Russian stocks in Russia because of the exchange being closed and brokers being told not to handle sales for international investors or abroad as the London Stock Exchange has also suspended trading in the depositary receipts making the entire possibility of selling Russian stocks impossible and Russian stocks uninvestable. 🥶

Why is Commercial Awareness so important?

Commercial Awareness helps provide context when delivering technical legal advice, as it puts the pieces together when dealing with the questions; WHY you are advising and HOW your advice will be used.

Lawyers, in particular, Corporate lawyers are business advisors. This means that it is important to be able to put yourself in the shoes of your client as it will help you ensure that you are able to explain all of the options that best suit your client's objectives. Law is a client service business, therefore the ultimate goal is to ensure your client's objectives are met.

Key Questions to ask when analysing a News Story

  1. What is the key message of the story?
  2. What does this mean for the particular sector/industry in question?
  3. What does it mean for the economy?
  4. Considering the Political context - in most cases, it may be appropriate to also consider the Social, Technological, Legal and Environmental factors]
  5. How will this impact my client's objectives? What are the advantages and are there any potential implications? [SWOT Analysis - Strengths, Weakness, Opportunities and Threats]

How to develop your Commercial Awareness?

  • Consistency is key. This means maintaining discipline and keeping a routine. This can be as little as 10 minutes a day.
  • It is impossible to know everything, the best way to develop commercial awareness is to start by keeping updated on one particular practice area or industry which specifically interests you, as this will help create and maintain a habit of keeping updated.
  •  It can be any area that interests you, and over time you will notice yourself become a specialist. An area I am currently looking at is the Technology Companies undertaking Mergers and Acquisitions. 
  • Consider various ways of consuming information, commercial awareness is all around us. Some methods to consider are newspapers, reports produced by businesses, podcasts or even setting up a virtual stock portfolio.

Useful Resources to keep updated

Newspapers/Newsletters

Podcasts - All found on Spotify

  • Acquire: Every Company has a Story - By Ben Gilbert and David Rosenthal - An insight into the playbooks that built the world’s largest companies.
  • Cloud 9fin - A Podcast by 9fin - discussing high-yield bonds, leveraged loans and distressed deals in the market and bringing the latest in documentation and ESG.
  •  Finimize Daily Podcast - A daily 3-minute brief of the biggest global trends in Business and Finance.
  •  Morgan Stanley: Thoughts on the Market - A variety of perspectives and voices within Morgan Stanley discussing recent events in the market.
  •  Watson's Daily Podcast – A podcast discussing business and financial news through a commercial lens with Peter Watson
  •  The Bid by Blackrock - provides an analysis of market trends and the economy.
  •  The Wired Wig | Law and Technology Podcast by Annabel Pemberton - A legal tech podcast discussing the future of the legal profession and development in major sectors such as health and finance and how the law may react to new advancements in the future.
  •  Thinking Commercially by Bright Network with Ben Triggs and Chris Stoakes - A monthly podcast discussing key business trends.

Books

In Summary, the three main questions to ask when analysing a news story:

  • What is the key message of the story?
  •  What does it mean for the economy?
  • How will this impact my clients?


Monday, January 31, 2022

Can the real inventor please stand up: Reinventing the concept of Inventorship under the Patents Act 1977 following DABUS 🤖🧠

 The case for reforming the concept of Inventorship under the UK Patents Act 1977.

(Photo: PhonlamaiPhoto / iStock / Getty Images Plus)

In December 2021, the UK Government published its national AI strategy which highlighted its goal to become the leading nation in the development of Artificial intelligence. As part of the AI strategy, the Government recognises the importance of a progressive regulatory environment which encourages innovation, promotes the use of AI for the public good, preserves the integral role of intellectual property – the need to promote and maintain human creativity and it must do so based on the best available economic evidence.

The UK Government Consultation on reforms to copyright and patent law to incentivise the development of AI closed earlier this past month on 7 January 2022.

The issue of Patent law and AI, namely AI inventorship has raised an ongoing global debate in the patent world, through the case of Thaler v The Comptroller, also known as DABUS. This article sets out the current law, provides a critique of the current law, proposes the need to reconsider the concept of inventorship and provides a rationale evaluation of the proposals put forward.

On 21 September 2021, the Court of Appeal of England and Wales delivered the awaited judgement of Thaler v The Comptroller [2021]. By a majority 2–1, (Arnold and Laing LJJ in the majority and Birss LJ dissenting), it was decided Thaler had failed to process his patent applications correctly as required by s13(2) of the Patents Act 1977, (the ‘Act’). Thaler had identified DABUS: [The Device for the Autonomous Bootstrapping of Unified Sentience], (the AI creativity machine created by him) as the sole inventor of two inventions.

Arnold LJ stated it was a legal impossibility [para 143], the rights of an inventor do not extend to an AI under the Act. AI creativity systems such as DABUS do not have legal personality or capacity and thus do not have a property right in inventions created by it nor can DABUS enter into a transaction with Thaler to transfer title to him.

The rationale of the judgement based on the Current Law

Defining the Inventor

s7(3) defines the inventor as the “actual deviser” of the invention. The natural person who “came up with the inventive concept”, [University of Southampton’s Applications [2005] RPC 220 [234] Justice Laddie]. Lord Hoffman in Yeda [para 18] stated that the 1977 Act is a ‘complete code’ because entitlement to a patent is dependent on being the inventor. A patent may be granted “primarily” to the inventor under s7(2)(a) or someone claiming through him via Ss. 7(2)(b) and (c) which mention the wording “person or persons”, such as an employer, s.39 PA 1977. s13(2)(a) requires the applicant to “identify the person or persons whom he believes to be the inventor.”

The operation of s13

The purpose of s13(2) is to ensure the inventor gives the Comptroller information required to be made public on the register. The role of the Comptroller is “to check whether the prescribed statements have been filed in time, and if so whether the statements filed appear to comply with the statutory requirements or are defective on their face”,[Nippon Piston Ring Co.’s Application [1987] RPC 120]. The current position in the law is that there is a higher obligation of genuine belief imposed on the applicant to accurately name a “person” as an inventor and to indicate derivation of rights to avoid non-compliance as a result of defective statements under s13(2).

Critique of the Current Law + Identifying the Problem

The effectiveness of the law rests on its ability to balance the interests of the inventor on the one hand, and the interests of the public on the other.

The ‘person’

International Harmonisation

Prohibiting inventorship of non–persons under s7(3) maintains consistency in the law. A recent 2019 study on inventorship and AI conducted by the EPO found that the inventor in most jurisdictions must be a natural person. This creates certainty for potential applicants as seen through the stream of refusals obtained by Thaler across jurisdictions. According to CIPA’s Computer Technology Committee Consultation outcome, many companies wish legislators to ensure a cautious and predictable approach with significant human involvement. The current law reflects societal concerns about the importance of maintaining human involvement.

Obviousness

s7(3) provides stability because it prevents future straining of the fundamental building blocks of the patent system — the development of an inventive idea sufficiently enabled to use by others to solve a technical problem, — the inventive concept — demonstrating technical creativity. This is because the current use of ai technology systems is not completely autonomous since data still has to be inputted, from which the Ai machine can perform the inventive step. The narrow scope of s7(3) means that refusing legal personhood to Ai systems avoids confusion with regard to the threshold of the inventive step.

If DABUS were given legal personality then inventions it would subsequently invent could still be seen as inventive, because obviousness is judged through the eyes of the Person skilled in the Art. As the skilled person is taken to have read all literature, possessing common general knowledge, [Rockwater v Technip France SA [2004] RPC 46 (CA) [Para 7] Lord Justice Jacob].

It is settled that this man, if real, would be very boring — a nerd. Lord Reid put it this way in Technograph v Mills & Rockley [1972] RPC 346 at p.355

“… the hypothetical addressee is a skilled technician who is well acquainted with workshop technique and who has carefully read the relevant literature. He is supposed to have an unlimited capacity to assimilate the contents of, it may be, scores of specifications but to be incapable of a scintilla of the invention. When dealing with obviousness, unlike novelty, it is permissible to make a “mosaic” out of the relevant documents, but it must be a mosaic which can be put together by an unimaginative man with no inventive capacity.”

The Person Skilled in the Art would already have knowledge of the existing field of AI. s7(3) prevents future conceptual uncertainty on what is routine information to an AI machine which would raise the threshold of inventive step. Although, if as predicted by Abbott AI systems reach the level of human intelligence then all inventions would be non-obvious, and the threshold of inventive step would be too low.

The other side of the Coin

The narrow scope of s7(3) applied in Thaler has created the dilemma of an invention without an inventor. On the one hand, the existing law makes it difficult to patent an invention in which the human aspect is limited to “mere application of time, money and effort” [Bently and Sherman, page 960], with a limited technical contribution. This is the current law benefit for society as the non-patentable ai generated outputs are in the public domain. Balladrini justifies this outcome of the current law by stating that ai does not need to be rewarded for its output since it does not possess human incentives of money and recognition. However, the human who has created the machine is encouraged to innovate in exchange for a reward. Consequently, the inventor is disincentivised to disclose their invention and becomes encouraged to gain alternative protection via a trade secret, subsequently harming the public interest. This risks crippling innovation and development. Courts have acknowledged that the technical feasibility of an invention is unlikely to be isolated from what is commercially feasible as illustrated in Dyson, although the exclusion of non-human inventors makes the current law outdated when compared to existing new technologies by not also equating the economic right to the investment inputted by the human.

Transparency: Interpreting s13(2)

The application and ambiguity in the interpretation of compliance with s13(2) in its current state threaten the transparency of the patent system. On the one hand, Arnold, and Laing LJJ in Thaler uphold the strict literal approach by placing a higher threshold of “genuine” belief to identify the inventor requirement as an extension of s13(1) (attribution right), which gives effect to the paternity right of the inventor, rights which are unattainable by DABUS. The presumption of s7(4) inventorship is agreed upon. In contrast, Birss LJ concludes from Nippon that Thaler merely stating his right under s13(2)(b) “by assignment” is sufficient in the eyes of the office and there is no need to indicate which of ss.7(2)(b) or (c) apply. The differing interpretation of the s13(2) formality suggested by Birss LJ is that the role of the comptroller is not to adjudicate on the effectiveness of the claimed derivation of right.

The consequence

Both interpretations demonstrate that the entitlement of the applicant rests on whether the inventor is a person and ownership is distinct from inventorship. There is no law in place to transfer the right from an AI since it was not in the minds of parliament when reforming the 1949 act, since AI was in its infancy. The existing hurdle of proving the s7(4) presumption to prevent a later revocation under s72(1)(b) allows human creators of ai creativity machines to circumvent the human inventor requirement by taking credit for the inventions of the ai system. It creates “a proxy human inventor” who is not the actual deviser. For example, John Koza earned a US patent for a system designed to make factories more efficient, generated “without human intervention and in a single pass” by his AI “invention machine.” If he had told the truth, the invention would not have been patentable on grounds of lack of human inventorship. Thaler also has existing patents for; the cross-bristle design of the Oral — B Cross Action toothbrush, new super-strong materials and devices that search the internet for messages from terrorists, [Page 1087]. These patents were granted by the USPTO, however, Birss LJ in the case of Thaler v The Comptroller—General of Patents, Designs and Trade Marks [2021] EWCA Civ 1374 [para 81] reaffirmed that had Thaler named himself as the inventor, there would be no problem.

©️ Ryan Abbot: This diagram shows how a container's shape could be based on fractals - Application for FOOD CONTAINER Patent

Section 13(2) considers if there has been a bona fide mistake on the part of the applicant in filing applications. It no longer allows for the “true inventor” to be identified because the law does not have a mechanism for identifying a non–human inventor. This hinders recognition of the contribution provided by the ai creativity machine. The ultimate objective of the patent act to reward disclosure of a technical contribution is not met or achievable rather the integrity of the system is distorted with the dishonest inventor reaping from what he has not sown for a term of 20 years.

Accountability through Ownership

The current states of ss.7(2)(b) and (c) have been interpreted by courts to establish clarity on ownership of inventions where AI has been used as a tool in the invention process, [HTC Europe Co. Ltd. v Apple Inc. [2013] EWCA Civ 451]. Although, inflexible when applied to AI-generated inventions the current law holds inventors and persons to whom the right has been assigned via s7(2)(b) and (c) accountable in the case of potential infringement. Ownership for AI system inventions is limited in scope because of s7(3) which leads to the same consequences discussed above.

The Need for reform — Summarising the Problem with the Current Law

The current scope of inventorship under Sections 7 and 13 is too narrow. The existing law demonstrates a necessity for a human rights holder but through a mechanism not provided by the Patents Act 1977. The reform proposals below aim to meet the goal of providing stability and ensuring the upholding of the Patents system values of integrity, accountability, and transparency. The notion of the inventive concept should be protected by considering the investment made and the nature of the industry to determine the scope and term of protection.

Proposing a Sui generis system 💡

I propose a sui generis right for AI-generated inventions to run alongside the Patents Act 1977 consisting of four components.

I. The owner of the Ai machine (the person who created the ai generated output) should be derived ownership, in a manner similar to the sui generis protection afforded under Recital 41 of the Software database directive.

EU Directive 96/9/EC on the Legal Protection of Databases:

Recital 41: (41)

Whereas the objective of the sui generis right is to give the maker of a database the option of preventing the unauthorized extraction and/or re-utilization of all or a substantial part of the contents of that database; whereas the maker of a database is the person who takes the initiative and the risk of investing; whereas this excludes subcontractors in particular from the definition of the maker;

II. The patentability criteria in Section 1 of the Patents Act 1977 are to apply. The useful technical effect” test for the inventive step is to be considered through the lens of the commercial viability of the invention taking into account the market and the right holder’s disclosure of the data inputted to demonstrate their substantial contribution, which is to be assessed by the person skilled in the art, (experts in the field of AI and the industry which the invention concerns).

III. The term of protection for AI-generated inventions is to be reduced to 10 years term of protection.

IV. The rights conferred are to be economic, not moral rights.

Rationale Evaluation of the Reform Proposals [I-IV]

I. Ownership

The sui generis approach removes the need to find an inventor, adopting the database system method in which the maker of the database (the creator of the ai machine) and the person who invests money and time in it is to be the right holder. This approach provides clarity on entitlement to the AI-generated invention. The main disadvantage is that it does not guarantee that a human inventor will not take credit for an AI-generated invention via the traditional patents system route, to benefit from 20 years of term protection, in comparison to 10.

Davies proposes the use of contractual protections for ai generated outputs through private contracts allowing private investors to decide on how they wish to apply AI outputs. This proposal is not practically workable, economic rights attached to the AI invention outputs would be resting on contractual freedoms. This promotes inaccessibility for SMEs and imbalances in potential bargaining power. It means there will not be any consistency in the law and the disclosure of technical progress to society risks being hindered by over competitiveness leading to secrecy. In comparison, the sui generis regime is accessible and encourages investment.

The Australian AI Inventor

Section 7 of the UK Patents Act 1977 provides a narrow scope of who is an inventor, the definition which if expanded can extend the scope of ownership. The implications of giving legal personality to an AI creativity machine are illustrated in the Australian Case of Thaler v Commissioner of Patents [2021] FCA 879. Beach J considers “inventor” as an agent noun which he compared with the widened concept of “manner of manufacture” in light of new technologies, terms which originate from Section 6 of the Statute of Monopolies 1623. The ramifications of the legal personality approach may include the Person skilled in the Art being considered as a person assisted by Ai, and the Common General Knowledge expanding to include AI developments, complex ownership issues may arise, as well as uncertainties around disclosure on the specification leading to an influx of patent applications from many industries. Modern AI machines have not advanced significantly from the 1970s expert system because both systems function through inputting of data, the distinguishing factor is the potential unpredictability of the modern ai machines. The proposed sui generis regime provides a medium between the human-only current UK approach and the shoehorning into existing legislation and benefits theoretically from not dealing with the aforementioned issues.

II. Inventive Step ➡️ “Substantial Contribution”

This sui generis regime adopts the term “substantial contribution” as a mechanism to measure the impact of the human who utilises an ai machine by inputting data. It is already recognised that commercial and technical considerations can be intrinsically linked, particularly in the case of Ai inventions. The proposed definition of substantial contribution should depend on how the right holder gained access to the data inputted and if it was collected and obtained through skill and labour with a significant amount of time and effort. The benefit of defining human contribution maintains the strength of inventive step, unlike the disappearing requirement of originality for AI-generated copyright works under s9(3) CDPA 1988. There is limited jurisprudence or discussion on this matter with regard to patents. However, the analogous copyright demonstrates the effects of only creating a test — “taking arrangements necessary” — without any form of enforcement. The application of s9(3) CDPA, as put forth by Ginsburg, is “an unfortunate and confusing conflation of the concepts of authorship and ownership.” The same issue is present in the current UK Patents Act 1977. However, the sui generis regime creates a requirement of disclosure to evidence the contribution. The benefit is that only the right holders who sufficiently disclose their contribution can obtain protection.

Disclosure

Disclosure is the patent bargain through which inventors reveal sufficient information to allow the Person Skilled in the Art to create the invention without the need to adopt inventiveness. The human rights holder would be required to describe the steps taken in the process by the AI machine and the significance of their role. The rationale behind this component is to maintain the human element and to bring transparency to the patent system through clarity of the inventive concept, by assessing whether the activities which the human has disclosed as being conducted by him are actually of creative and intellectually inventive quality in relation to the nature of the technical features of the subject matter. This means if an invention is found to be non-obvious, then the disclosure will determine if it was due to the steps taken by the AI machine. The problem in implementing this would be the inevitable issue of the black box. As the input and output for an ai machine are clear but the difficulty of establishing the in-between may be difficult to explain. There are practical limitations to achieving transparency in the proposed regime and existing law.

Stanková proposes enhancing transparency by involving scrutiny from competitors and the public to challenge the accuracy of disclosure on grounds of unpatentability of subject matter. Although this approach enforces accountability, it does not seem commercially sound to have your competitors challenge the validity of your invention. Yet it may prevent a surge of applications and achieve its aim of transparency allowing protection via merit.

III. Term of Protection

The 10-year term makes protection under this sui generis regime appealing to the owner of the creativity machine who cannot patent their invention under the existing Patent law or Trade secrets. Trade secret protection ends once the invention loses its commercial value and this could be earlier than 10 years, especially if the novelty of the invention is visible because it could be reverse-engineered. The additional obligation of preserving secrecy means that protection via the trade secrets route may not fully appreciate the value of the AI-generated invention. It is estimated the AI market will add more than $15 trillion to the global economy by 2030. The reduced term to 10 years is because the human does not complete the inventive step by providing a technical contribution. This mechanism would be similar to the shortened protection term of 50 years for ai generated copyright works in which the deemed author takes the “necessary arrangements”. The proposed reform and s9(3) CDPA 1988 are able to promote societal welfare without costing the right holder of his reward.

Lauber — Rönsberg and Sven put forth that the data obtained and inputted into ai creativity machines should be considered “a collection of data” which should be protected by the database directive, for a duration of 15 years. Lauber — Rönsberg and Sven are correct to identify ai generated inventions as “information” but as Lord Hoffman established in Merrell Dow v Norton [1996] RPC 76 inventions that are not merely information can be a product, such as the beverage container and neural flame devise created by DABUS. The database approach would be inconsistent in protecting all AI-generated inventions, especially because the data is processed by the AI machine to invent, and such information is not software. The 15 years duration is too long because AI technology develops rapidly, and the benefit gained from a 15-year limited exclusive right would not equate to the technical consideration aspect used to measure “substantial contribution” and would have a chilling effect on innovation.

The proposed 10-year term of protection begins from the point of filing and will be six years once the patent has been granted taking into account the nature of the invention if it is a product and a reasonable time to recoup the investment. The measure of reasonable can be evidenced by the average holding period of a private equity fund being 5.4 years. Yet there is no strict method available on how to measure the optimum duration.

IV. Removal of Moral rights

The sui generis right afforded to owners of the AI creativity machine would not require an assignment of any rights because a machine is not morally incentivised to seek attribution. The moral rights of the human inventor to be named are engrained in s13(2). The goal of a sui generis system is to encourage investment and prohibit market failure. Stephens argues ‘Changing patents into a pure economic right would have a significant impact on the system with questions on whether society wants to reward owners and investors in ai systems.’ There is merit to Stephens’ argument because the complete removal of all moral rights could also lead to a lack of accessibility for smaller and medium enterprises that may not have an investor base.

The solution is in the interpretation of the substantial contribution (component II) provided and a significantly shorter term of protection for rights that cannot be licenced. Taking into account the limitations, competition law principles enforced by the CMA would apply in order to provide added protection to the consumer, ensuring a balance between societal benefit and the right holder’s interest. Patents are industrial property, and unfair competition principles under the Paris Convention, namely Article 10bis to ensure consumers are effectively protected against any dishonest practices would also apply.

Conclusion — A need to take action

The proposed reform puts forward that the sui generis right replaces the human inventor with an accountable human rights holder who is the owner of the AI creativity machine. The aim is to ensure a balance of the interests of the public with the right holder whilst theoretically ensuring a fair and transparent system. The true effectiveness of any law is only known upon implementation. It remains to be seen what path the UK takes following the closing of the UK Government Consultation last month on 7 January 2022, as the actions taken are fundamental for the future of its innovation and economic growth to become the global leader in AI.

The UK is not alone in declaring its intention to become “ a principal world centre of Artificial intelligence innovation” as China has also vowed to do by 2030. The race to dominate the AI industry now includes the UK, China, Germany, the United States and Japan. Whether we can soon see a harmonised approach for AI protection through international cooperation in the near future remains to be seen.

 

 



What is Commercial Awareness? 📰💎

Commercial Awareness is highlighted as a key skill by employers and their clients, but what is commercial awareness?   GIPHY Defining Commer...